Employer Branding Flight School with American Airlines

Employer Branding Flight School with American Airlines After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbins role is to build talent acquisition programs and strategies. Her teams focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines sourcing and diversity recruiting programs, all while caring for the candidate, new hire, and employee experience and telling the employer brand story. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode you will learn: About the importance of employee experience Why Carrie joined American Airlines How Carrie is building an employer brand strategy from the ground up That successful employee experience = great employer brand That  the customer experience will never be greater than the employee experience Carries take on recruitment marketing vs. employer brand Some of the hard lessons she learned about employer branding Carries employer brand tech stack. Connect with Carrie on LinkedIn.

How Can Resume Writing Journalism Help You Get a Job?

How Can Resume Writing Journalism Help You Get a Job?Resume writing journalism is becoming very popular these days. It has become the first choice of many job seekers these days to land their dream jobs with the companies. There are a number of people who have opted for resume writing journalism for the reason that it can help them get their desired jobs faster. This is also an option for students who want to get a job in the corporate world.Resume writing journalism is not so different from other forms of resume writing. There are certain differences, however, and it is important to note them and be careful in deciding which to follow. Here are some of the major differences between resume writing journalism and resume writing for job seekers.First, you must have a college degree in a subject related to journalism. Whether you have completed your studies or not, you will need some education in writing resumes and cover letters. So, if you haven't finished your course yet, you need to find out whether you will be able to write a good resume cover letter, and then go on and write the resume. On the other hand, if you have already finished your course, you will be able to choose the right resume.Writing resumes and covers letters is a vital part of your job. Hence, you should take the responsibility of your work and choose the best option in resume writing journalism. Make sure that the resume has been properly prepared, with some variation in the format of the resume and the cover letter.Make sure that you have adequate knowledge in writing resumes and covers letters. You should be able to offer advice on what your readers should expect from the resume writing. You will be able to get a huge range of ideas when you consult an expert in this field. Remember that you should be able to suggest some things that might sound a bit odd to others but are necessary in order to get hired quickly.Good resume writing journalism is an art in itself. It requires a lot of care and the ability to write with the basic elements of the English language. You will need to learn how to use all the basic words in the English language. Not only this, you should be able to construct a resume structure that will make your resume look more impressive.A well written resume will attract a lot of attention from the employers. It is the first impression of your resume that the employer is going to base on and that impression will be very important in the final decision of the applicant. Thus, you must make sure that your resume looks good as well as it can give the prospective employer a good impression.You can avail the services of resume writing journalism professionals to complete your job. They will not only help you to write a good resume, but they will also guide you to ensure that your resume will help you land your dream job. These professionals can help you stand out in the crowd and secure your dream job.

6 Ways to Work Smarter in 2014 - Personal Branding Blog - Stand Out In Your Career

6 Ways to Work Smarter in 2014 - Personal Branding Blog - Stand Out In Your Career Finding an excuse to procrastinate at work is definitely an easy thing to do. Especially when we have numerous projects hanging over our heads and were pressed for time, it can be difficult to focus on our most important tasks at work. In the new year, we need to make a promise to ourselves to work smarter. We owe it to ourselves to focus more on what is important, rather than what’s urgent. If we carefully plan our work days and understand our personal work ethic, we will be able to accomplish much more than we ever thought we could. Working smarter in the new year is an excellent goal to strive toward because not only will you feel more accomplished, but also you will able to reshape the way you work. This year presents the opportunity for a fresh start in the workplace as well as a chance to focus on important tasks and projects. Lets get started on working smarter in the new year: Prioritize As mentioned earlier, if you want to work smarter, you must focus on whats important rather than urgent. Even though you feel like the hundreds of emails piling up in your inbox are a priority, theyre probably not as important as the deadlines you have for projects at work. You owe it to yourself to focus on important projects rather than those that lack priority. Once you are able to determine what projects need to be at the top of your to-do list, youll be ready to take on your day. Understand where you peak In addition to prioritizing your projects, you need to understand what time of day youll most likely accomplish them. For some people, the most productive hours of the day are early in the morning; however, they know they become distracted by 2 p.m. On the other hand, there are those who find themselves accomplishing more in the later afternoon or in the evening. Pay close attention to your habits and see what time of the day you feel more focused and refreshed. These hours are going to be the best time for you to sit down and knock out your to-do list. Eliminate distractions during hours of productivity Now that youve figured out when youre most productive, its time to unplug and get focused. Its amazing how much more you can accomplish in an hour when youve closed your email and logged off of social media. Studies show working for increments of 90 minutes is most effective because thats the optimum time for human focus. Experiment with working in 60 to 90 minute increments and within that time period, dont check your phone or email. Youll begin to notice that youll accomplish a lot more during the day when you are focused for a solid period time without constant distractions every five minutes. Make deadlines Deadlines are extremely helpful when it comes to working smarter. When creating your deadlines, make sure you are putting the most important (and urgent) tasks at the top of your list. Following those deadlines, the most important projects should be focused on. These deadlines are essential to managing your time and working effectively. Know your limitations An obstacle that prevents many of us from being productive at work is from simply taking on too many projects. The key to working smarter is knowing what youre capable of accomplishing and not over-extending yourself. Although there will be times where you will have to work under pressure and take on extra projects, you should make it a priority to only take on what you can handle. By doing this, you will be able to prevent stress not only in your life, but also in those who depend on you to complete important tasks. If youre feeling overwhelmed at work, dont be afraid to speak up. If you need help accomplishing a project, ask someone for help. Its better to have the assistance than to neglect a project due to stress. Dont be afraid to say no. Once you are able to learn your limitations, its important to have the ability to say no. When increasing your productivity at work, you must be able to say no to projects you simply cannot handle. If you are given a project that seems overwhelming, reach out to a coworker or manager for assistance. Its better to speak up in the beginning of the assignment rather than to wait until last minute to inform your manager you havent even started the task. Instead of focusing on staying busy and filling our work days with meaningless tasks, its time to focus on whats most important. The key to working smarter is prioritizing and understanding when you work best. Once youre able to eliminate distractions and focus on whats important, youll be on your way to working smarter this year. What has helped you become more productive in the workplace?

The Benefits of Starting a Career in Digital Marketing

The Benefits of Starting a Career in Digital Marketing As you surely already know, digital marketing skills are in high demand in recent years. There are thousands of job postings online seeking digital marketing specialists or individuals without any experience in the field who are eager to learn. Digital marketing has become quite a booming business and offers far more benefits than traditional jobs. More and more companies and businesses are switching to digital marketing for their brands and products, which increases the demand for digital jobs. Even big companies such as Microsoft are seeking digital graduates as there’s a shortage of digital professionals. The good news about digital marketing is that it doesn’t require a fancy degree from Harvard. In fact, it may not require anything except for a certificate, which will cost you next to nothing and can be completed in only a few months. There are many benefits to starting a career in digital marketing.   And, you can start taking online courses or visit a digital academy to get your certificate and potentially start your own business. You’ll Earn More A career in digital marketing offers a much better salary than standard jobs. If you develop your skills to the point where you’re simply irreplaceable, and progress in digital marketing is pretty fast, you’ll surely get a fat paycheck you obviously wouldn’t get anywhere else. So, invest in yourself now and it’ll pay off in a huge way later. Become an In-Demand Professional and Possibly Start Your Own Business Thanks to the digital skills gap, you’re essentially entering an industry where demand exceeds supply. Well, at least at the moment. This is a golden chance you should grab with both hands and one that offers you a unique advantage of becoming an in-demand professional once you hone your skills. When your name gets easily recognized in the industry, you can use your skills as leverage to get a better job or even start your own business. Isn’t being your own boss music to your ears? The Industry is Always Evolving As digital marketing grows and develops, you’ll learn new things along the way. This beats any other job you might get as it keeps things fresh and interesting. Once you build your portfolio, you’ll surely be working at a great company with a lot of high-profile professionals who you can learn more from. You Get to Be Creative Is there anything better than having a job which allows you to be creative and showcase your skills? Digital marketing offers just that. Just like writing, painting, video or audio production, there’s a lot of room to use your imagination. You’ll have to think of new ways to help a brand or product get recognized or target the right audience for a specific product. As you can see, there are plenty of reasons why you should start a career in digital marketing services. Its not too late for anyone to learn something new, so get your certificate now and enter a whole new world of great possibilities.  

How to Include Writing a Book on Resume

How to Include Writing a Book on ResumeHow to include writing a book on resume is not that difficult. If you are good at writing and if you have the passion for writing, writing books can bring in some money for you. With the right information, your writing skills can be turned into an excellent opportunity for employment.It is true that many people think that writing a book on resume can be hard work. However, there are some simple techniques that you can use to make it easy. Remember that when you are listing things on resume, you must have a proper content and a well-written resume is a necessity. So, if you want to write a book on resume, then the following tips will help you write a book on resume effectively.You can start writing a book on resume by listing your skills. With a list of skills, you will be able to highlight all the areas that you are good at. Remember that you can start by listing those areas that you know. However, to ensure that your resume will be properly wri tten, you should also add all the things that you know about. In addition, you must list all the skills that you have acquired through formal education.Another step that you can take to write a book on resume is to list the positions that you are currently working. You can provide information on these positions in the bullet points. Once you list these positions, you must include all the details that you know about. Therefore, it is best to include all the information on your resume as much as possible.It is also important that you provide a good description about the company or the job in your resume. You can add the extra information like the company name, the contact details and the address of the company. Also, you must put your company in a way that can easily be understood by the employer. So, if you want to include writing a book on resume, then it is best to highlight all the benefits of working in that company.If you want to include writing a book on resume, then you must a lso emphasize the areas that you have worked in. If you are not sure about the exact details of the positions that you have worked in, then you can simply state the details as well as the location. This will make it easier for the employer to know about you and your work experience.It is also important that you clearly state the title of the book that you have written and the date of its publication. Furthermore, you must highlight the section that you wrote in the book. In this way, the employer will be able to learn about the content of the book. Therefore, it is best to include writing a book on resume in the resume.With the above-mentioned tips, you can surely write a book on resume. Remember that you can create a lot of interest by making it interesting is always better than boring. So, if you want to write a book on resume, you must give the resume writing a try and enjoy writing books on resume.